Pricing · no surprises

$350 to build.
Choose your visibility.

Every plan starts with a hand-built website + AI visibility foundation. Pick the level that fits where you are now — upgrade anytime.

Starter
$29 / month

Your site stays live, fast, and secure.

  • Hosting + SSL + daily backups
  • Uptime monitoring
  • 1 small edit per month
  • 1 listing card update per month
  • "What's my home worth?" lead alerts (SMS + email)
  • Same business day response
Growth
$79 / month

Your site works for you — leads come in, valuations go out.

EVERYTHING IN STARTER, PLUS
  • Lead routing to email + Google Sheets
  • SMS alerts on every new lead
  • Unlimited listing card updates
  • Auto-generated home valuations (we pull comps, you approve)
  • Monthly analytics email
  • Quarterly AI visibility audit
  • Monthly content brief (4 post ideas + blog outline)
  • Review request automation
  • Social media content calendar
  • Priority edits
Authority
$149 / month

Your name becomes the answer.

EVERYTHING IN GROWTH, PLUS
  • Live MLS search on your site (auto-synced)
  • Buyer property alert sequences
  • Seller nurture drips (monthly home value updates)
  • Directory sync across 70+ platforms
  • Google Business Profile posting (2x/week)
  • Monthly AI competitive intelligence
  • Quarterly AI Visibility Score
  • 1 new page per month
  • Direct Slack / phone access
DEFERRED TO v2

Why no Lead Engine tier right now?

An earlier version of this business included a Lead Engine tier at $299 per month plus ad spend passthrough — managed Meta + Google Ads, CRM integration, qualified-lead forwarding. We removed it from v1 because running ads honestly takes 5–8 hours per client per month, not the 2 we'd priced for. It's agency work, mispriced. We'd rather not offer it than offer it badly. When we re-introduce it later, it will be priced honestly at $499–$799 per month.

Transparent cost breakdown

Here's every dollar your first year will cost.

Most website vendors hide their upsells until month 3. We put ours in the hero section. Here's what you actually pay for a small brokerage on the Starter tier.

Line item Amount
Setup fee (paid to us, one-time)
Neighborhood guides · AI visibility foundation · lead capture · deployed
 $350
Monthly subscription (Starter example)
$29/mo × 12 months · Growth: $79/mo · Authority: $149/mo
 $348+
Domain registration (paid to registrar)
Namecheap, Cloudflare, or Porkbun — your choice
 ~$15
Fast, secure hosting
Free tier handles your traffic — always online
 $0
Lead capture + SMS alerts
Unlimited form submissions, instant email + SMS routing
 $0
IDX / MLS home search (optional)
Buying Buddy · paid direct · $29/mo for new agents
 ~$49/mo
Total · Year 1 (without IDX)
$350 ONE-TIME + $363 RECURRING
 $713

For context: kvCORE charges $499/month ($5,988/year). Real Geeks charges $299/month ($3,588/year). A custom Chicago web agency quote runs $15,000–$40,000. We don't say this to trash them — those tools may be better for bigger firms. We just think $713/year is honest pricing for an independent broker.

Questions

Everything brokers ask us.

Is there a contract or long-term commitment? +
No. Cancel anytime with 30 days notice. Every subscription is month-to-month. Our setup fee is one-time and non-recurring.
What if I want to leave? Do I keep the website? +
Yes — everything is yours. If you cancel, we hand over the full folder of HTML, CSS, JavaScript, and assets. You can host it anywhere. There is no vendor lock-in.
Can I negotiate the price? +
No. Flat rates by design. We don't discount because we don't need to — our delivery model is efficient enough that $350 covers our cost. If price is the issue, we'll offer 2 months of free Starter instead.
How do you make money at these prices? +
The setup fee covers delivery cost. The subscription is pure margin because hosting is free (Cloudflare Pages / Netlify), maintenance is minimal, and we're efficient. We'd rather have 100 clients at $29/month than 10 clients at $300/month.
Do I need an IDX account to get started? +
No. IDX is optional. Your site ships with 16 pages, lead capture, and the "What's my home worth?" page regardless. If you want live MLS listings on your site, we handle the integration — you just need your MLS login. The IDX service is $49/mo paid directly to the provider.
How does the "What's my home worth?" page work? +
A homeowner fills out a short form with their address and contact info. You get an instant SMS and email with the lead. Then you personally follow up with a comparative market analysis — which is more accurate and more personal than any automated algorithm. The lead capture is unlimited and free.
Why is there no Lead Engine or ad management tier? +
Running ads is agency work and is not honestly priced at $299/month — real cost is 5–8 hours per client per month. We're focused on websites, lead capture, and structured data for now. When we add a lead service later, it will be priced honestly at $499–$799 per month.
What if my site breaks or something goes wrong? +
We monitor uptime and respond to issues within 4 hours during business hours, same business day at the latest. A "site is down" emergency is the only thing we respond to outside business hours.

Still thinking about it?

Book a 15-minute call. We'll Google your current website together and show you what ChatGPT sees. No pressure, no pitch.

Book a 15-minute call → Read "Why us"